Category Archives: Deceptive practices

Crusading for Better Olive Oil Standards

Here’s a fine little article from The Washing Post’s Lifestyle section about the crusade to improve olive oil categorizing. As major olive oil producers, we at Mamamiafoods can attest to how frustrating it is that garbage oils are being labeled as high quality oils and that consumers don’t know they’re being bamboozled. One of the most important things to keep in mind is that the variety of acclaimed health benefits of olive oil, and there are SO MANY, are predicated on the substance actually being high quality olive oil and not some blend of oils or some cheap, over-exposed oils or whatnot.

Anywhere, here is an excerpt of the story. The story itself is just two pages and worth reading:

It has been about 30 years since many Americans began giving up their lard and Crisco for more-healthful extra-virgin oil. But that extra-virgin label has proved a poor guide to choosing the highest-quality oils. According to a recent study by the UC Davis Olive Center, 73 percent of the top five brands of imported extra-virgin olive oil failed to meet accepted international standards for extra-virgin. Moreover, a separate report revealed that 44 percent of consumers actually preferred rancid or fusty oil, a possible result of the prevalence of substandard extra-virgins available to American consumers.

Our high-quality olive oils meet or exceed THE HIGHEST testing standards and we have all the certifications to prove it.

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More on Deceptive Practices in the Food Industry

If it seems like we here at Mamamiafoods are on a crusade against the scam artists who plague the global food markets, there’s a good reason for that: we are. When you’re a producer of high quality, authentic products, it’s hard not to take it personally when corner-cutters and deceivers play on consumer ignorance and ride the coattails of your industriousness and dedication. Let me give you an example.

We produce 9000 units per hour.

Mamamiafoods recently partnered with the largest blood orange juice manufacturer in Italy. As part of our business strategy, we’ve made educating consumers about the health benefits of blood orange juice and also not-from-concentrate juice a priority. As part of this strategy, we’ve been doing research and compiling references and data and such. Well today this webpage caught my eye when it was returned via a google search for a study on the subject: Understanding Concentrate Juice. Let me draw your attention to the section titled Nutritional Values:

When compared to not-from-concentrate juices, the actual concentrated forms of similar fruit juices provide equal nutritional content. However, much like dried fruit, one serving size of non diluted concentrate juice compared to an equal serving size of not from concentrate juice will greatly differ in nutritional content.

When fresh fruit gets dried, it loses all of its natural water content, shrinking in size. This process works identical in fruit juices as well. The natural state of freshly squeezed fruit juice contains far more water weight volume than that of a concentrated comparison. Consequently, one cup of non diluted concentrate juice will contain purely sugars and nutrients found within the fruit, while the same serving size of bottled juice varieties will contain only a fraction of those same nutrients.

If this reads to you like an attempt to make concentrated juice out to be equal to or greater in nutritional content to not-from-concentrate juice, know that that is the intent. This is shameful in that it’s designed to prey on ignorance. Of course undiluted, concentrated juice is more nutritious: you’re talking about a thick, molassesy (is that a word?) syrup. Consumers don’t drink undiluted concentrate! Rather, if you buy a non-freshly-squeezed juice from the store, it’s “FROM CONCENTRATE” meaning it has been diluted back down with water (and additives and preservatives, but that’s a different discussion)! The point being there’s no such thing as a “serving size” of concentrate because that’s not how it’s sold, so what possible reason would there be to compare equal quantities of the two items? Well, trickery. This is just one sneaky trick among many that food producers use against unwitting consumers. “Lies, damned lies, and statistics…”