Category Archives: Food News

More on Deceptive Practices in the Food Industry

If it seems like we here at Mamamiafoods are on a crusade against the scam artists who plague the global food markets, there’s a good reason for that: we are. When you’re a producer of high quality, authentic products, it’s hard not to take it personally when corner-cutters and deceivers play on consumer ignorance and ride the coattails of your industriousness and dedication. Let me give you an example.

We produce 9000 units per hour.

Mamamiafoods recently partnered with the largest blood orange juice manufacturer in Italy. As part of our business strategy, we’ve made educating consumers about the health benefits of blood orange juice and also not-from-concentrate juice a priority. As part of this strategy, we’ve been doing research and compiling references and data and such. Well today this webpage caught my eye when it was returned via a google search for a study on the subject: Understanding Concentrate Juice. Let me draw your attention to the section titled Nutritional Values:

When compared to not-from-concentrate juices, the actual concentrated forms of similar fruit juices provide equal nutritional content. However, much like dried fruit, one serving size of non diluted concentrate juice compared to an equal serving size of not from concentrate juice will greatly differ in nutritional content.

When fresh fruit gets dried, it loses all of its natural water content, shrinking in size. This process works identical in fruit juices as well. The natural state of freshly squeezed fruit juice contains far more water weight volume than that of a concentrated comparison. Consequently, one cup of non diluted concentrate juice will contain purely sugars and nutrients found within the fruit, while the same serving size of bottled juice varieties will contain only a fraction of those same nutrients.

If this reads to you like an attempt to make concentrated juice out to be equal to or greater in nutritional content to not-from-concentrate juice, know that that is the intent. This is shameful in that it’s designed to prey on ignorance. Of course undiluted, concentrated juice is more nutritious: you’re talking about a thick, molassesy (is that a word?) syrup. Consumers don’t drink undiluted concentrate! Rather, if you buy a non-freshly-squeezed juice from the store, it’s “FROM CONCENTRATE” meaning it has been diluted back down with water (and additives and preservatives, but that’s a different discussion)! The point being there’s no such thing as a “serving size” of concentrate because that’s not how it’s sold, so what possible reason would there be to compare equal quantities of the two items? Well, trickery. This is just one sneaky trick among many that food producers use against unwitting consumers. “Lies, damned lies, and statistics…”


Think you know what Italy’s top export is?

I bet you don’t. If you said “pasta”, “olive oil”, or “wine”, you’re wrong. According to Investopedia, Italy’s top export is kiwis!

Wait, you’re thinking. Doesn’t New Zealand export most of the world’s kiwis? No, actually they don’t. Italy exports almost 410 million tons of kiwis each year, surpassing New Zealand’s total kiwi exports annually of about 360 million tons.

Is this what comes to mind when you think of Italy?

The article at goes on to list several other surprising top exports. Have a look.

Italy’s Food Exports Rose 11% in the 1st Quarter of 2011

This is impressive given how strong the Euro has been and how that affects exports:

Rome – Sergio Marini, President of the Coldiretti, during the annual general meeting with 15,000 participating farmers from all over Italy, affirmed that in 2011 Italy has exported more food and wine than cars, motorcycles and other vehicles. The Italian agricultural and food sector confirms to be the leading export sector: exports have increased 11% in Q1.

Mamamiafoods is proud to be pushing those exports higher!

Pasta edges out meat as the world’s favorite food

With global price inflation taking off despite the denials of various governments, people are becoming more selective about what they eat. As Phil Bloomer of Oxford international put it, “The world’s attitudes to food are shifting in the face of rising prices.” Pasta is becoming the preferred food of choice worldwide.